2017 March Board Book

Producer Relations World Ag Expo, February 14-16, 2017, Tulare, CA

The CMAB hosted a booth at the 2017 World Ag Expo where Dairy Princesses handed out chocolate milk from Producer’s Dairy, Rosa Brothers Milk Company, Top Line Milk Company and Top O’ the Morn Farms, and promotional materials to attendees. Members of the CMAB Marketing Team also were on hand to answer producer questions and discuss current programs. We appreciate Board member participation in the booth to promote participation in CMAB programs, i.e. Dairy Princess, committee meetings, Fuel Up to Play 60, etc. Dairy Princess Program - 2017 Contest Dates District Application Deadline Contest Date Location District 1 Thursday, March 23 Friday, May 12 Fortuna District 3 Friday, March 3 Sat, April 8 Petaluma District 4 No contest held in 2017, coronation at July District Meeting District 5 Thursday, April 20 Weds, June 7 Manteca District 6 Friday, May 12 Thurs, June 15 Turlock District 7 Friday, April 14 Friday, June 30 Hanford District 8 Thursday, March 16 Friday, April 28 Fresno District 9 Thursday, April 20 Friday, June 9 Tulare District 10 No program scheduled for 2017-2018 year Dairy Princess Training Week is scheduled for Monday-Wednesday, July 10-12 in Turlock. The three-day training will provide the Dairy princesses with presentation and public speaking skills, as well as etiquette training, social media tips and an overview of industry issues. The CMAB staff provides publicity for all contests via press releases to local media and dairy producers about upcoming events and contest winners. Education and Community Relations 2017 Guidelines  Total ECR funding for 2017 is $36,000  Each board seat will be allotted $1,500 for product donations within his/her district; each board member will be responsible to keep track of approved funding; districts with multiple board seats may collaborate with other district board members to combine funds to support any projects.  Funds can be used for product donation ONLY for events in California  NOTE: Product donated to events CANNOT be resold for profit  Product donation requests sent to CMAB will be forwarded to the CMAB Board Member(s) in the district where the event takes place o Board members will be responsible for following up with the person sending the request for product donation

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