2017 March Board Book

Reach: October – December 2016: 116.6 M

“With protein for power, calcium for strong bones, plus 7 other essential nutrients, dairy provides a perfect nutrient-dense package for all the athletes in your family.” – Nurse Barb Dehn Blog Post “It [the RCM float] is also educational, in that we city folk learn that the milk does not come from the store, it comes from hard work.” – Gayle Anderson, KTLA

PR activations promoted Real California Milk’s “Legacy of Generations” float in advance of the parade; tactics included 2 press releases, live TV interviews airing across the U.S, print stories, online coverage and social media posts on various channels

Behind-the-scenes TV segments revealed the inspiration of the float design, float rider stories and information about the materials used to decorate the float with a sustainability message

Total Reach: 46.8 M Impressions

Holiday entertaining with Real California butter and other dairy products provided content for a Multimedia News Release, Twitter/Pinterest party and coverage in consumer lifestyle outlets and social media

Nurse Barb Dehn and Registered Dietitian Patricia Bannan affirmed the benefits of real dairy to consumers via peer education, blog stories and social media posts

Total Reach: 58.6 M Impressions

Total Reach: 9.2 M Impressions