2017 March Board Book

Dairy Nutrition Education for Families  Health Professional Newsletter: “Healthy Eating Guidance about Whole Fats and Flavored Milk” CMAB shared new scientific research about the benefits of whole milk dairy fats and flavored milks with 6,750 members of the National Association of Pediatric Nurse Practitioners (NAPNAP) via its e-newsletter. The article shared referenced information around disease prevention and overall diet quality when kids consume dairy foods.  Health Professional Presentation: “Setting Families Up for Nutrition Success” Nurse Barb Dehn spoke to more than 100 physicians and nurses about dairy nutrition during a symposium held in San Diego. Barb discussed new science based research around whole dairy fats on cardiovascular health, nutrient needs for overall family wellness, and a comparative analysis of dairy and non-dairy beverages.  Patient Focused Blog & Social Posts: “Student Athletes in Your Family” Nurse Barb Dehn shared scientific information about the importance of milk nutrients for young athletes and milk’s role as a sports recovery drink in the “Student Athletes in Your Family” blog post. Nurse Barb amplified blog content on her Twitter and Facebook pages.  Consumer Media Coverage: Healthy Holidays Registered Dietitian Patricia Bannan shared ideas for a protein-packed breakfast with dairy on FOXNEWS.com, while her Ricotta, Cranberry and Pear Mini Tarts recipe (created for CMAB) was featured on The Daily Meal. Additionally, Patricia posted recommendations on her social media channels to help followers enjoy a healthy holiday season by entertaining with dairy. Holidays with Real California Butter  Multi-Media News Release: “Holidays Made Easy” “Holidays Made Easy: 6 Food Gifts, Recipes and Pro Entertaining Tips Using Kitchen Staples California Butter, Cheese & Milk” offered consumers easy ways to incorporate Real California dairy foods in holiday gifts, recipes and festive décor. Content included ideas for a California Cheese wreath, Squash Butter, California Cheese Board and traditional Milk Jam.  Twitter/Pinterest Party: “Fill Your Home with Holiday Cheer” Holiday tips enticed 165 moms and other consumers to gather on social media to share ideas and recipes for a memorable season starring Real California butter and other dairy foods as a holiday staple. The event also provided an engagement opportunity between California dairy processors and consumers. More than 3,000 Tweets were logged, with over 50% engagement on each post, reaching 24.9 million impressions; #cadairyholidays was one of the Top 40 trending hashtags during this time period.  Food52 Video: Squash Butter

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