2017 March Board Book

 Daily Monitoring & Social Listening CMAB monitored traditional and social media daily, tracking Real California Milk proactive coverage, dairy and food industry trends, and issues (food safety, environmental, animal care, drought, etc.). The team provided an analysis and POV on impacts pertaining to the California dairy industry, in addition to recommendations for amplifying positive stories on Real California Milk owned social channels.  California Dairy Communicators CMAB convened a meeting of the California Dairy Communicators group to exchange information and address issues that are/potentially impacting different industry groups. CMAB also developed a crisis response protocol for this group for the industry to have a unified voice and approach. CALIFORNIA & NATIONAL INITIATIVES ______________________________________________________________________________ Importance  Build awareness of and preference for the Real California Milk seal/product with the seal by sharing authentic dairy farm family legacy stories and dairy nutrition information backed by science  Leverage a trusted health advisor to counsel peers about the importance of dairy nutrition, utilizing new scientific research about whole milk and flavored milks  Share inventive holiday entertaining serving ideas using dairy foods – created by influencers – to drive awareness and purchase of products carrying the Real California Milk seal

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