2017 March Board Book

Communications Services Program

REPUTATION MANAGEMENT ______________________________________________________________________________ Importance  Tap real farmers to help share narrative about California dairy farming and meet consumer demand for food transparency  Keep dairy farmers, industry partners and CMAB staff up-to-date on news and trends impacting the dairy business  Align with industry stakeholders on issues messaging and process  Dairy Farmers Social Team CMAB mobilized a group of five socially active California dairy farmers to share the positive California dairy story on their social channels using the hashtag #CADairy. The group aims to address consumer concerns about animal welfare, sustainability and more. To help support the group and encourage active participation, CMAB shared weekly content recommendations, as well as hosted a check-in hour to provide individual feedback on social engagement, recommendations for increased engagement, and answer questions.

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