2017 March Board Book

Website Traffic: In the second half of 2016 we saw web traffic jump to levels comparable with past years. We are continuing our “always on” approach for search and social in 2017. It’s important to note that in 2016 we shifted our content strategy and instead of focusing on growing visitors to the site, we decided to aim for higher engagement across channels where our content appears. We were able to maintain a solid share of visitors as compared to past years, but where we really saw success was engagement on social as well as the equity earned through our digital partnerships. In 2017, we will continue to monitor interaction and engagement across all social channels and through our digital partnerships to ensure we are getting solid engagement with Real California Milk across all channels.

Unique Visitors By Month

250,000

200,000

150,000

2014

2015

100,000

2016

50,000

0

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

YEAR

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

YTD

2014

42,266 38,373 44,075 39,060 35,926 74,985 130,301 50,497

97,077

88,089

118,646 126,997 759,295

2015

42,384

41,490

55,251

40,229

37,829

36,349

35,992

81,890 144,966 157,645 172,661 214,202 846,686

2016

10,599

8,192

9,754

17,456

28,350

53,592

51,352

148,482 111,860 183,747 155,249 91,798 778,633

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