2017 December Board Book

Mexico

Retail Promotions • Calimax

Imalinx covered 516 sampling days of dairy including ice cream, cheese, butter among others. With these activities, the sales have increased 34% in the stores with activation. • La Comer Edgar García, CMAB and Prolac had meeting with Hector Hashimoto – cheese category buyer – during September. Samples were helpful, and he was interested in Di Stefano Buffala and Fresh Mozzarella. Imalinx presented the activities to promote all the products with the seal. Presently, they have over 6 SKU’s in store.

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