2017 December Board Book

FOR IMMEDIATE RELEASE:

CONTACT: Jennifer Giambroni

California Milk Advisory Board jgiambroni@cmab.net (209) 690-8244 Lindsey Warriner Ketchum for CMAB Lindsey.warriner@ketchum.com (415) 984-6172

#SEALSFORGOOD MILK DRIVE EXPANDS TO SUPPORT FAMILIES AFFECTED BY CALIFORNIA FIRES California dairy families expand social media challenge to support neighbors in need Tracy, Calif. – October 23, 2017 – Milk is one of the most-requested staples at food banks, but among the least donated. On average, people served by food banks receive the equivalent of less than 1 gallon per person per year. To help fill this gap and support families in need in areas affected by recent catastrophic natural disasters, California dairy farm families today announced the expansion of the Seals for Good social media challenge, which will provide an additional 2,000 gallons of milk to families and children affected by the California wildfires. “Supporting families in need is a core value of our farm families. The California fires affected so many – including dairy farmers, their friends and neighbors. This campaign is an easy way to show support and provide resources with a simple social media post,” said John Talbot, CEO of the California Milk Advisory Board. Social Media Challenge: Post a photo of a dairy product (cheese, yogurt, cottage cheese, butter, ice cream) showing the Real California Milk seal on Facebook or Instagram using the hashtag #SealsForGood. Dairy products with the seal are available in supermarkets and specialty stores across the U.S. and online. No purchase necessary. http://ooh.li/271ee32

An instrumentality of the Department of Food & Agriculture, State of California

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