2017 December Board Book

California Milk Advisory Board 2316 Orchard Parkway Tracy, CA 95377

______________________________________________ 209 883-MILK ∙ RealCaliforniaMilk.com

FOR IMMEDIATE RELEASE:

CONTACT: Jennifer Giambroni

California Milk Advisory Board jgiambroni@cmab.net (209) 690-8244

Aura Lo Ketchum aura.lo@ketchum.com (415) 984-6168

LITTLE MISS MUFFET WAS ON TO SOMETHING: 71% OF AMERICANS LOVE COTTAGE CHEESE

Real California Milk snack study 1 finds affection for but lack knowledge of “curds & whey” TRACY, Calif. – September 5, 2017 – Just call her an early trendsetter, because Little Miss Muffet was right: cottage cheese is delicious. A recent survey commissioned by the Real California Milk found a majority (71%) of Americans have a positive sentiment about the delicious dairy product. However, despite its popularity, most Americans were unable to correctly identify the origins of cottage cheese from a list of six presented options. Cottage Cheese Origins

The national survey found that 87% of Americans were unable to correctly identify the origins of cottage cheese, with 37% believing that “cottage” is French for “curds and whey,” and a surprising 5% convinced that cottage cheese is produced from “cows that live indoors.” Additionally, 20% of Millennials (ages 18 to 34) were inclined to believe that cottage cheese originated in Cottage, England – a fictional city. In truth, cottage cheese comes by its name very honestly: the simple cheese was first produced in small batches in country homes (referred to as cottages) from any milk left over after making butter.

• 1 Source: All figures are from YouGov Plc, on behalf of Real California Milk. Total sample size was 1112 adults, with online fieldwork undertaken between 25th-26th July 2017. The figures have been weighted and are representative of all US adults (aged 18+).

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