2017 December Board Book

Farmer August marked the debut of the California Dairy Stories video series, which highlights special food moments on farms in addition to the unique hobbies of our California farmers. Four videos were posted, resulting in over 600,000 video views and over 1.2 million impressions. Sentiment around these posts are positive, and they have received almost 2,000 likes. This content is promoted to best match the time of year. For instance, videos featuring kids for back-to-school time and family gatherings around the holidays. Content from the existing Growing Up Dairy series will continue to be utilized as well.

Cause Marketing In September, we launched the Seals for Good campaign in partnership with the Great American Milk Drive (GAMD) to help families affected by Hurricanes Irma and Harvey. In October, the campaign was expanded to support those affected by the wildfires in California. For each post of the Real California Milk seal shared on social with the hashtag #SealsForGood, a $5 donation will be made to the GAMD up to $30k for fresh milk vouchers. The campaign will run until December 31, 2017. The campaign is also backed by paid support from influencers who fit our target of women 25-54.

10