2017 December Board Book

Impressions: 127,874 Impressions: 95,141 Views: 32,779 Views: 22,246 Search Engine Marketing:

Our goal in 2017 is to build off the strategy put in place last year – focusing on more highly qualified traffic that will stay longer and engage more. We’ve optimized our search efforts to drive quality traffic rather than quantity. We will continue to measure bounce rate, pages per session and time on site, and we will continue to optimize. Additionally, we are focusing our efforts on appearing in more competitive search queries and improving our average position. In Q4 2017, we have made keyword optimizations, including updated copy and URLs, as well as adding new keywords like “healthy recipes” and “recipes” that match our quarterly messaging pillars. These new keywords have been performing well and are linking people to relevant recipes on the website. YTD Paid Search 2017 (Jan to Oct 23, 2017, includes search and display) Impressions Clicks CTR Avg. Position 29,635,268 194,662 0.65% 1.6

2017 Search Ads

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