2017 December Board Book

CALIFORNIA MILK PRODUCERS ADVISORY BOARD 2018 CHART OF ACCOUNTS ACCOUNT DESCRIPTIONS

PROGRAM EXPENDITURES – (CONTINUED)

BUSINESS & MARKET DEVELOPMENT – Account No. 51000 Includes costs associated with Expansion Market In-Store demos, including demo agencies, production and shipping of demo kits and travel costs associated with demo audits. Also includes all costs associated with IRC promotion including production and redemption of instant redeemable coupons, digital and in-store coupons. Additionally includes responsibility for and administration of all Co- Marketing funds for National Accounts, and all expansion markets for retail. Budget also includes payroll account and applied factor for implementation and support (pro-rata share of employee benefits and overhead) and travel expenses (Meals, hotels, auto expenses, gas, and miscellaneous items related to employee travel) for the following job descriptions: VP of Business Development, 1/4 Director of Budgets & Promotions, Associate Manager – Customer Relations, Promotions/Tradeshow Manager, and ¼ of Chief Executive Officer as well as Consultants for Retail, Food Service and Plant Inspectors. CALIFORNIA DAIRY RESEARCH FOUNDATION – Account No. 90000

Contracts for dairy foods research and animal health and food safety subcontracted by CDRF; to U. C. Davis, Cal Poly, San Luis Obispo, and commercial labs. Includes research grants and applied overhead factor.

TRADESHOWS – Account No. 59500 Budget covers expenses for all domestic retail and foodservice tradeshows that CMAB participates in during the year. Includes, but not limited to IDDBA, Fancy Food Shows, International Restaurant Show, International Pizza Expo, among others. Budget includes booth fees, show set-up fees, shipping expenses, electrical and other expenses related to tradeshow participation

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